In 2019, the IT businessman initiated another educational initiative – the STEM is FEM charity project. Its goal is to combat gender inequality in IT and other technology professions. The project https://wonderfulengineering.com/she-is-science-sergey-tokarev-conducts-art-project-in-ukraine/ was launched in September 2019 and every two months conducts two-day educational modules for high school students in various STEM areas. To date, modules on biotechnology, robotics, 3D modeling and printing, IT, energy and ecology have been completed. Among the partners of the initiative are UNICEF and the US Embassy in Ukraine. Among the speakers are the German Ambassador to Ukraine, representatives of the American and British embassies, the UN, Ukrainian women ministers, employees of Google, GlobalLogic, and Ultimate Robotics.
In 2020, Sergey Tokarev became a member of the jury of the HackCorona in Ukraine competition of the Ministry of Digital Transformation of Ukraine, which was looking for startups that will help in the fight against coronavirus and its consequences. Both social and economic. The businessman increased the prize fund of the hackathon by UAH 1 million.
Possible problems and ways to solve them
Despite the fact that with the right approach to creating your own media, you can get a large number of advantages, there are also certain pitfalls that should be taken into account.
Budget constraints
The first problem is the budget that will be required for the content of any professional media. Moreover, there is a risk of spending the entire budget, but not getting the expected result. This is especially true if you fully realize the potential of the media for your own company only in the long term. That is why it is rational to conduct a detailed analysis of the niche before starting the launch, assess all the risks and set goals to achieve which all efforts will be directed.
If you represent an exclusive product on the market and at the same time are an expert in it – it is definitely worth launching your blog. You should immediately understand that the narrower your topic, the cheaper the media content will be and the faster the site will be filled with high-quality content that will start collecting traffic. Do not forget about social networks, which provide a large selection of different tools for blogging.
Your product is increasingly appearing in articles
It is important to understand that the work of your own media should not turn into an open advertisement for your product. Such positioning of your media in the market is a path to nowhere. The audience does not like open advertising, and when you visit an information resource, people will quickly get tired and leave the site. Western companies practically do not use direct advertising of their product in their own media, but in our country this is still an urgent problem, the solution of which will surely set you apart from your competitors.
Content adaptation and planning
Achieving the necessary efficiency of the media involves the preliminary preparation of a content publishing strategy. It is especially important to plan content based on its relevance and demand from the audience. This is very difficult to achieve, so you need to regularly try different formats, and then analyze the received response from the audience.
We must not forget that your audience is segmented, so it is rational to present the same information in different ways. This requires an increased amount of work, time costs and, accordingly, an increased cost of media content.
Who needs to create their own brand media
Over time, the audience is increasingly segmented with respect to interests in a particular niche, where the quality of the information provided is gaining importance. Let's consider the main criteria that indicate the need to create your own brand media:
1. The presence of goals that the company plans to achieve when using its media;
2. Availability of resources for media content and providing users with high-quality content.
As a conclusion, we can note that before creating a media, pay attention to successful competitors, and also review the practice of foreign companies that are already actively working in this direction. There is no direct dependence on the size of your business, if you provide really high – quality thematic content-users will appreciate it. Your audience is primarily interested in the content of the content, not the person who wrote it.
